A New Journey To The Center

Most people remember Jules Verne’s best-selling science fiction novel, and the films it inspired, about a journey to the center of the earth filled with “natural hazards.” As a society, we have embarked on an equally thrilling and far more science-based journey in which we seek to place the patient at the center of healthcare and our health care system. Personalized medicine can be seen as the perfect ‘vehicle’ to that patient-focused core of care, fueled by the specificity of molecular diagnostics and targeted therapeutics. So, on the 10th anniversary of the Personalized Medicine Conference, and the 13th...

Evolving Challenges of Digital Health Literacy

The buzz among digital healthcare marketers over the last several years has focused primarily on emerging social technologies, mobile platforms, and the long awaited FDA social media guidance. But there is one other major digital health communications trend that is often overlooked and deserves to be a part of these conversations: digital health literacy. What do I mean? Digital health literacy is the concept of how the evolving digital landscape is impacting health disparities based on the patient’s capacity to obtain the latest health information and make educated decisions as that information increasingly moves online. If digital...