Personalized, More or Less

We live in an increasingly impersonal world. We hide behind technology. We text instead of talking – sometimes when we’re in the same room. We shop online. We “share” virtually. Yet — and, to some degree, as a result — we also live in a world where information about us is more widely available than ever, creating the ability to hyper-personalize communication and track our every move (as the Ed Snowden revelations remind us). So what does this emerging tension—the impersonal nature of technology-driven interchange vs. the personalization enabled by the vast array of data trailing behind such...