posted by Barbara Castro and Kati Chialastri
Of the nearly 1.2 million people living with HIV in the U.S., almost one in five are unaware of their HIV positive status. Additionally, half of new infections are transmitted by people who don’t know they have the virus. At a time when unmet need is high, and more has to be accomplished with fewer resources, HIV advocates are finding innovative ways to raise awareness, mobilize communities and encourage HIV testing.
For instance, HIV/AIDS service organizations are harnessing the power of new media to reduce fear and clear up misperceptions that can be roadblocks to testing, including:
Testing is not needed because I’m not at risk....