Evolving Challenges of Digital Health Literacy

The buzz among digital healthcare marketers over the last several years has focused primarily on emerging social technologies, mobile platforms, and the long awaited FDA social media guidance. But there is one other major digital health communications trend that is often overlooked and deserves to be a part of these conversations: digital health literacy. What do I mean? Digital health literacy is the concept of how the evolving digital landscape is impacting health disparities based on the patient’s capacity to obtain the latest health information and make educated decisions as that information increasingly moves online. If digital...

Visualizing Digital Healthcare Data

It is no surprise that communications strategies that drive meaningful changes in health outcomes need to be heavily grounded in up-to-date research. Increasingly that research focuses on digital health information as health-related queries continue to dominate Google searches and patients becoming increasingly comfortable sharing personal health information online. In many cases, we are researching everything from conversation trends to social sharing to web traffic to get a better understanding of how our clients can strategically tailor their messages. Besides using this data to inform messaging strategies, another major opportunity that...

Using new technologies to debunk HIV myths and enc...

Of the nearly 1.2 million people living with HIV in the U.S., almost one in five are unaware of their HIV positive status. Additionally, half of new infections are transmitted by people who don’t know they have the virus. At a time when unmet need is high, and more has to be accomplished with fewer resources, HIV advocates are finding innovative ways to raise awareness, mobilize communities and encourage HIV testing. For instance, HIV/AIDS service organizations are harnessing the power of new media to reduce fear and clear up misperceptions that can be roadblocks to testing, including: Testing is not needed because I’m not at risk....