Hot Topics In Rare Disease

Tomorrow is Rare Disease Day, an international health observance with the objective of raising  awareness amongst the general public and decision-makers about rare diseases and their impact on patients’ lives. As many research, provider and advocacy organizations with strong connections to the rare disease community are launching initiatives this week to support that objective, the weekly #abcDRBchat series on Twitter took up the topic during this week’s discussion. Below we have collected some of the top discussion themes that arose out of the 2,700 tweets that were published during Tuesday’s chat. [View the story...

FDA Social Media Guidance Removes Some Barriers

This week, the FDA issued draft social media guidance specifically focused on requirements, responsibility and process for postmarketing submission for approved drugs and biologics. While the long official title is “Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics” the document covers two primary areas: Considerations to determine when interactive media (Facebook, Twitter, blogs, forums, etc.) are subject to the FDA’s postmarketing submission requirements How firms can maintain regulatory compliance given the unique features...

Flu Vaccination: Education is Imperative

Due to pervasive myths and other hurdles, many Americans do not realize the seriousness of the flu and the ways it can disrupt lives – even for healthy people. While the flu, or influenza, is often mistaken for the common cold, the flu is far worse and can lead to severe and even fatal complications, particularly in children. Last year, 167 children died due to the flu. That is the highest recorded number in a non-pandemic season. Flu vaccination is the single best preventative measure we have to protect against this highly-contagious disease and this important fact underscores the need for ongoing educational efforts to address this...

Evolving Challenges of Digital Health Literacy

The buzz among digital healthcare marketers over the last several years has focused primarily on emerging social technologies, mobile platforms, and the long awaited FDA social media guidance. But there is one other major digital health communications trend that is often overlooked and deserves to be a part of these conversations: digital health literacy. What do I mean? Digital health literacy is the concept of how the evolving digital landscape is impacting health disparities based on the patient’s capacity to obtain the latest health information and make educated decisions as that information increasingly moves online. If digital...

Visualizing Digital Healthcare Data

It is no surprise that communications strategies that drive meaningful changes in health outcomes need to be heavily grounded in up-to-date research. Increasingly that research focuses on digital health information as health-related queries continue to dominate Google searches and patients becoming increasingly comfortable sharing personal health information online. In many cases, we are researching everything from conversation trends to social sharing to web traffic to get a better understanding of how our clients can strategically tailor their messages. Besides using this data to inform messaging strategies, another major opportunity that...

Personalized, More or Less

We live in an increasingly impersonal world. We hide behind technology. We text instead of talking – sometimes when we’re in the same room. We shop online. We “share” virtually. Yet — and, to some degree, as a result — we also live in a world where information about us is more widely available than ever, creating the ability to hyper-personalize communication and track our every move (as the Ed Snowden revelations remind us). So what does this emerging tension—the impersonal nature of technology-driven interchange vs. the personalization enabled by the vast array of data trailing behind such...