The Evolving Role of Social Media and Healthcare

Social media and healthcare are two separate, yet rapidly evolving and highly influential industries. While each looks completely unique at the surface, from a 10,000 foot view they face some of the same hurdles, including: utilizing big data, privacy, behavior change and effectively reaching audiences with disparate levels of access to services. A recent Twitter chat, presented by HIMSS Future Care, focused on the evolving roles of social media and healthcare, as well as how they can effectively be combined and leverage new trends and technologies to tackle ever present problems like cost containment, unmet needs and value-based...

Networks, Cities, and Data: The Future of Better H...

If you’re not convinced the future of healthcare has arrived, just wait a few days:  it should be coming to a mobile device or a big box store near you soon: Quantified-self software by which you can monitor every bodily function and have the data integrated into your medical record. Low-cost Genomic profiling to identify your disease risks. Biomarker-directed personalized drugs that are optimally efficacious for your particular molecular sub-group of disease. Self-help health maintenance tools to integrate all that bodily function monitoring and your genomics profile with the right drugs and food/exercise choices to slow or prevent...

@FKHealth Reporting Live From #HDPalooza

Digital health is a topic that brings together experts from often seemingly divergent groups: entrepreneurs, technologists, investors, journalists, academics, researchers and government leaders. These different perspectives shed light on the complexities and interconnectedness involved in the delivery of quality healthcare. At Health Datapalooza 2014, the premier national conference focused on unleashing the power of open health data, we experienced what happens when you get these people in the same room. Over the course of three days in Washington, D.C., attendees participated in workshops and challenges, listened to industry thought...

Healthcare’s Pinterest Strategy

It’s true that, no matter what a company’s mission is, social media platforms can enable meaningful engagement with many of its core audiences. However, it’s also true that different social media platforms offer their own ways in which the user’s message can be distributed. Tools range from image and video sharing (Instagram, Snapchat, YouTube) to social networking (Facebook, LinkedIn) to microblogging (Tumblr, Twitter). One of the fastest growing social platforms on the planet is Pinterest. The platform is focused around a visual dashboard for users to collect various images and links, organizing each by categorized...

Do Mobile Health Apps Work?

Last week, Health 2.0 Boston convened several leaders in the digital healthcare industry to help answer one question: “How helpful are mobile healthcare apps?” While the panelists and attendees struggled to directly show evidence to concisely answer the question, it sparked some great discussions. We saw three primary themes come out of responses to this question.  1) The future includes more sensors integrated into our daily lives and fewer stand-alone devices and apps While the market is flooded with new stand-alone activity tracking devices like the Nike FuelBand, FitBit, Fitbug ORB, Jawbone Up, Garmin vivofit, and Polar...

Accessible Healthcare Conference Hashtags

As we counsel our clients on developing and executing digital strategies leading up to and during industry conferences – specifically around Twitter – one of the consistent obstacles is understanding and being able to adapt to attendees’ wide variety of experience, comfort levels and understanding of the using Twitter during a live vent. Recently, we saw a great example of how the American Society of Clinical Oncology leveraged an infographic to clearly share information before their annual meeting on the appropriate hashtags to use, subject matter experts in attendance and their Twitter handles. This served as a...