The Evolving Role of Social Media and Healthcare

Social media and healthcare are two separate, yet rapidly evolving and highly influential industries. While each looks completely unique at the surface, from a 10,000 foot view they face some of the same hurdles, including: utilizing big data, privacy, behavior change and effectively reaching audiences with disparate levels of access to services. A recent Twitter chat, presented by HIMSS Future Care, focused on the evolving roles of social media and healthcare, as well as how they can effectively be combined and leverage new trends and technologies to tackle ever present problems like cost containment, unmet needs and value-based...

Do Mobile Health Apps Work?

Last week, Health 2.0 Boston convened several leaders in the digital healthcare industry to help answer one question: “How helpful are mobile healthcare apps?” While the panelists and attendees struggled to directly show evidence to concisely answer the question, it sparked some great discussions. We saw three primary themes come out of responses to this question.  1) The future includes more sensors integrated into our daily lives and fewer stand-alone devices and apps While the market is flooded with new stand-alone activity tracking devices like the Nike FuelBand, FitBit, Fitbug ORB, Jawbone Up, Garmin vivofit, and Polar...

Accessible Healthcare Conference Hashtags

As we counsel our clients on developing and executing digital strategies leading up to and during industry conferences – specifically around Twitter – one of the consistent obstacles is understanding and being able to adapt to attendees’ wide variety of experience, comfort levels and understanding of the using Twitter during a live vent. Recently, we saw a great example of how the American Society of Clinical Oncology leveraged an infographic to clearly share information before their annual meeting on the appropriate hashtags to use, subject matter experts in attendance and their Twitter handles. This served as a...

Hot Topics In Rare Disease

Tomorrow is Rare Disease Day, an international health observance with the objective of raising  awareness amongst the general public and decision-makers about rare diseases and their impact on patients’ lives. As many research, provider and advocacy organizations with strong connections to the rare disease community are launching initiatives this week to support that objective, the weekly #abcDRBchat series on Twitter took up the topic during this week’s discussion. Below we have collected some of the top discussion themes that arose out of the 2,700 tweets that were published during Tuesday’s chat. [View the story...

FDA Social Media Guidance Removes Some Barriers

This week, the FDA issued draft social media guidance specifically focused on requirements, responsibility and process for postmarketing submission for approved drugs and biologics. While the long official title is “Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics” the document covers two primary areas: Considerations to determine when interactive media (Facebook, Twitter, blogs, forums, etc.) are subject to the FDA’s postmarketing submission requirements How firms can maintain regulatory compliance given the unique features...