Visualizing Rare Diseases

In the rare disease world, it’s sometimes hard to grasp the statistics and emotions that go hand in hand with having a condition that doesn’t get as much funding, research attention, or media attention as more common health conditions and disease. In honor of today being Rare Disease Day, we’ve collected some infographics that effectively communicate  the reality of orphan diseases and the people that struggle against them.     Read about FKH’s commitment to rare...

Top Tips for Working with Mommy Bloggers

Mommy bloggers can be passionate and influential advocates of a brand – shaping reputations, building online visibility and influencing key healthcare decisions for their families. According to the Department of Labor, “Women make approximately 80 percent of health care decisions for their families and are more likely to be the care givers when a family member falls ill.” Based on our experiences managing blogger relations programs  on behalf of major healthcare brands, we’ve collected some of our pearls of wisdom specific to working with these moms. If your product is close to her children, it is close to her...