Healthcare’s Pinterest Strategy

It’s true that, no matter what a company’s mission is, social media platforms can enable meaningful engagement with many of its core audiences. However, it’s also true that different social media platforms offer their own ways in which the user’s message can be distributed. Tools range from image and video sharing (Instagram, Snapchat, YouTube) to social networking (Facebook, LinkedIn) to microblogging (Tumblr, Twitter). One of the fastest growing social platforms on the planet is Pinterest. The platform is focused around a visual dashboard for users to collect various images and links, organizing each by categorized...

Here. Us. Now: Documentary Spotlights Rare Disease

Recently, members of Feinstein Kean’s Cambridge staff gathered for a screening of the documentary Here. Us. Now. The film shares the inspirational story of two parents who receive a crash course in drug development. Hugh and Chris Hempel of Reno, NV were forced into the world of rare diseases when their twin daughters, Addison and Cassidy, were diagnosed with Niemann-Pick Type C (NPC1), a terminal disease affecting only an estimated 1 in 150,000 people worldwide. NPC1 is caused by a genetic mutation involving lipid metabolism and eventually leads to fatal build-up of lipids in the brain. This causes developmental delays and leads to...