Healthcare’s Pinterest Strategy

It’s true that, no matter what a company’s mission is, social media platforms can enable meaningful engagement with many of its core audiences. However, it’s also true that different social media platforms offer their own ways in which the user’s message can be distributed. Tools range from image and video sharing (Instagram, Snapchat, YouTube) to social networking (Facebook, LinkedIn) to microblogging (Tumblr, Twitter). One of the fastest growing social platforms on the planet is Pinterest. The platform is focused around a visual dashboard for users to collect various images and links, organizing each by categorized...

Patient Safety Innovation Simplified

Hospitals are a place where patients go to heal, to seek treatment and to find a cure. They are not expected to be the source of harm or infection due to medical error, but all too often, this is the case. In fact, studies show that 1 in 3 Americans have experienced a medical error in their own or a family member’s care at some point in their life. Patient safety was not a widely discussed topic until 1999, when the Institute of Medicine (IOM) released the landmark report To Err Is Human.This report revealed that between 44,000 and 98,000 people died each year in United States hospitals due to medical errors. At the time, that was more...

Patient-Centered Cancer Research and Care

Leading up to the American Society for Clinical Oncology’s annual meeting this week, the Pharmaceutical Research and Manufacturers of America (PhRMA) [client] posed the following question as part of its “Conversations” series – “How do we promote patient-centered cancer research and care in an era of increasing pressure to control healthcare costs?” PhRMA’s “Conversations” platform fosters open and ongoing dialogue on health care policy solutions. The forum blends posts from formal contributors with comments from experts and thought leaders on a broad range of high-level policy topics to help gauge what’s working,...