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Accessible Healthcare Conference Hashtags

As we counsel our clients on developing and executing digital strategies leading up to and during industry conferences – specifically around Twitter – one of the consistent obstacles is understanding and being able to adapt to attendees’ wide variety of experience, comfort levels and understanding of the using Twitter during a live vent.

Recently, we saw a great example of how the American Society of Clinical Oncology leveraged an infographic to clearly share information before their annual meeting on the appropriate hashtags to use, subject matter experts in attendance and their Twitter handles. This served as a “cheat sheet” for those looking to leverage Twitter during the meeting, whether you were attending in person or not. It also does a great job of making potentially complicated information accessible to everyone, no matter what their comfort level with Twitter, and all within a 140 character limit.

 

ASCO INFOGRAPHIC TWEET ASCO14 Twitter Hashtag Infographic