Accessible Healthcare Conference Hashtags

As we counsel our clients on developing and executing digital strategies leading up to and during industry conferences – specifically around Twitter – one of the consistent obstacles is understanding and being able to adapt to attendees’ wide variety of experience, comfort levels and understanding of the using Twitter during a live vent. Recently, we saw a great example of how the American Society of Clinical Oncology¬†leveraged an infographic to clearly share information before their annual meeting on the appropriate hashtags to use, subject matter experts in attendance and their Twitter handles. This served as a...