Flu Vaccination: Education is Imperative

Due to pervasive myths and other hurdles, many Americans do not realize the seriousness of the flu and the ways it can disrupt lives – even for healthy people. While the flu, or influenza, is often mistaken for the common cold, the flu is far worse and can lead to severe and even fatal complications, particularly in children.

Last year, 167 children died due to the flu. That is the highest recorded number in a non-pandemic season. Flu vaccination is the single best preventative measure we have to protect against this highly-contagious disease and this important fact underscores the need for ongoing educational efforts to address this public health concern.

Our client, Families Fighting Flu (FFF), is a national, non-profit organization mainly comprised of families whose children have suffered serious medical complications or died from flu. They share their stories and unique first-hand perspectives to educate others about the importance of annual flu vaccination for everyone 6 months of age and older, as per guidelines issued by the Centers for Disease Control and Prevention (CDC).

Families Fighting Flu - Stay In The Game


In October, FKH helped FFF launch Stay in the Game™, a national campaign focused on educating everyone – moms, dads, children, teachers, neighbors,  about the importance of annual flu vaccination in order to stay healthy and continue doing the things you love. FKH organized and executed a virtual summit, “Don’t Let the Flu Slow You Down: Learn How to ‘Stay in the Game™’ this Season,” attracting over 100 participants to introduce the new campaign and provide much needed education about the importance of annual flu vaccination from an FFF medical advisor and an FFF member whose daughter was given a 1 percent chance to live after contracting the flu (Read more about Madi’s story)

At the heart of FFF’s work is providing essential flu-related information and education, including through their website where you will find the latest flu-related news, prevention information, including the Stay in the Game educational materials, broadcast PSAs, and they are also sharing this information via their social media channels (Facebook and Twitter).

Flu season typically begins in October and may last as late as May, so it isn’t too late to get vaccinated. Each year, the CDC organizes National Influenza Vaccination Week (from Dec. 8-12), which is supported by many organizations, including FFF, to communicate this very important message: there is still time to get vaccinated.

Did You Know:

  • Flu kills more Americans every year than all other vaccine-preventable diseases combined.
  • Children miss more than 38 million days of school each year due to the flu.
  • Each year, more than 200,000 people are hospitalized due to the flu, of which 20,000 are children under the age of five.