Evolving Challenges of Digital Health Literacy

The buzz among digital healthcare marketers over the last several years has focused primarily on emerging social technologies, mobile platforms, and the long awaited FDA social media guidance. But there is one other major digital health communications trend that is often overlooked and deserves to be a part of these conversations: digital health literacy. What do I mean? Digital health literacy is the concept of how the evolving digital landscape is impacting health disparities based on the patient’s capacity to obtain the latest health information and make educated decisions as that information increasingly moves online. If digital...